GIUSEPPE ZANOTTI S.S. 2018 ADVERTISING CAMPAIGN 'ENDLESS SUMMER'

01/2018

Bella Hadid reprises her role as the star of Giuseppe Zanotti’s advertising campaign, returning in a sensual portfolio for the Spring Summer 2018 season.

Lensed for the first time by Mert Alas and Marcus Piggott, the powerful series captures the spirit of the new collection. Inspired by the idea of an endless summer, the evocative images channel a ‘90s sensibility.

“This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” says Giuseppe Zanotti. “And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive. The overall effect is compelling, contemporary, arresting.”

ADV S.S. 2018

Photographer: Mert Alas and Marcus Piggott